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Tuesday, May 31, 2011

Hello Friends!

A start to Penworks Communicates, this is a blog dedicated to reaching out to people in the field of technical communications and those who want to keep reading for the sake of keeping the art and science of reading alive and kicking. Thats the topic of my blog today, Reading.

I get up everyday and read the newspaper, my attention span is not that great and I glimpse over the news headlines. Okay so there are corrupt politicians and old sportsmen with new arm candies and filthy rich businessmen who don't know better ways to utilize their profits other than for themselves. Each newspaper wants to create a buzz in the media market space and is loaded with adverts from all sizes and geographies.

What is the need of the hour, is it to know how badly we are doing as a city, a state and as a nation and is it to display a list of culprits in the general public only to see them get away without much ado. I am as much confused as you would be if you start glancing at the newspaper early morning with your cup of tea. So in essence reading a newspaper is not an option I want to look at early morning before I leave for my days' hard work to create a great company called Penworks.

What does Penworks do? Well if you were to ask me, Penworks, is this great company that is dedicated to pen words for your business and clients in a way that no one else can match. It will write about technology and products that can be used by a specific set of users working in a certain domain like banking or education in India and the world over. We are here to get your customers to listen to what you want to say through your  products and services and help you reach out to the maximum number of people from your market segment.

How can we achieve brand visibility and get you a sticky customer base?
We want to be read by you , your customers and our friend evangelists who want to spread the good word about your product and services.
Yes! we want to be read. Also understood in what it is that is being conveyed from what is worded in the technical communication products.